50 Cent Unleashes New Action Channel on Pluto TV for His Birthday
Curtis “50 Cent” Jackson just gave fans another reason to celebrate his 50th birthday—by launching his very own streaming channel. In collaboration with Lionsgate, the rap mogul has rolled out 50 Cent Action on Pluto TV, a free streaming platform with over 350 channels.
The channel officially went live on July 6 and features a curated lineup of action-packed films and series, handpicked by 50 himself. To kick things off, viewers can enjoy the Curtis Collection, a selection of movies starring the G-Unit boss, including Freelancers, Righteous Kill, Fire with Fire, Set Up, Blood Out, and Caught in the Crossfire.
“I’m excited to bring 50 Cent Action to Pluto TV,” he told Billboard. “This is the next big step, and launching it on my birthday makes it even bigger. I’ve partnered with Lionsgate to deliver nonstop, high-powered entertainment—and now even more fans can watch for free.”
Before its Pluto TV debut, 50 Cent Action was already available on Roku, LG, Prime Video, Sling TV, and DIRECTV, but this latest move makes it even more accessible.
Meanwhile, 50’s entertainment empire keeps expanding. He’s stepping into a major role as Balrog in the upcoming Street Fighter film and will appear in two more movies: the horror flick SkillHouse and the sports drama Free Agents directed by Deon Taylor.
Unbiased Take:
50 Cent’s transition from rap legend to media mogul continues to impress. The Pluto TV partnership showcases smart brand positioning and content strategy. While curated channels aren’t new, leveraging his persona and filmography makes this a savvy play. Whether it becomes a long-term streaming staple depends on how well it engages beyond his core fan base.
