Angel Reese is once again reminding people that her impact stretches far beyond the basketball court. While critics often focus on her on-court presence or social media visibility, Reese continues to make calculated business moves that are quietly building long-term wealth and influence.
The WNBA star recently invested in the skincare brand Topicals, a move that helped push the company’s total funding past $22 million. The brand focuses on skincare solutions for textured skin and chronic conditions, an area that has long been underserved by the beauty industry. Reese’s involvement was not just symbolic. Her investment directly contributed to the company’s latest funding milestone.
What makes this partnership stand out is alignment. Topicals is a Black-led brand with a mission rooted in inclusivity and real representation. That mirrors Reese’s own public stance as an athlete who has consistently spoken about ownership, equity, and supporting businesses that reflect her values and community.
Reese’s growing business portfolio paints a clear picture. Basketball is not the end goal. It is the launchpad.
Despite being one of the most recognizable faces in women’s basketball, Reese’s WNBA salary represents only a fraction of her income. The bulk of her estimated net worth reportedly comes from endorsements, brand deals, and strategic investments. She has partnered with major companies like Reebok, McDonald’s, and Victoria’s Secret, while also expanding her footprint in sports ownership through a stake in DC Power FC.
This is a broader trend among modern athletes, especially women in leagues where salaries still lag behind cultural impact. Reese is leveraging visibility into ownership, turning influence into equity rather than relying solely on contracts that undervalue her market power.
Her skincare investment also highlights a deeper conversation around value creation in women’s sports. Players like Reese are driving attention, revenue, and cultural relevance far beyond game nights. As league conversations around pay equity and revenue sharing continue, her off-court success strengthens the argument that these athletes are already generating outsized returns.
Angel Reese is not waiting for permission or better conditions. She is building now.
And if her track record so far is any indication, this will not be her last move outside the lines.
